5 Reasons To Subscribe To QMK

Looking for crisp and clean store signage without a full store redécor? There is still time to subscribe to the Q3 Quarterly Marketing Kit (QMK), which delivers seasonal in-store signage, online educational content (including recipes), and social media assets.

The omni-channel marketing experience will help your store compete with national chains and increase sales by highlighting your local points of difference, seasonal shopper sweepstakes, and more.

Need more reasons to subscribe? Here are 5 more:

1. Eye-catching, seasonal signage: The kit provides 50+ signs with consistent brand messaging and helps IGA retailers maintain a cohesive brand image across all their marketing channels. "This kit rivals seasonal signage that large chain stores display, but without the high cost that independents would normally be charged by an agency," IGA Associate Director of Marketing Megan Drazer said.
2. Social media & eCommerce assets: You'll gain access to digital assets, too! If you're on an IGA eCommerce template, it will automatically be updated with the Q3 images and content. AR Marketing will automatically update IGA Social customers' social media accounts.
3. Low cost, big impact: The materials in the kit are designed to be cost-effective, which is particularly important for independent grocers who may not have large marketing budgets. QMKs are $500 per quarter (only $35 a week!).
4. Branded or non-branded: If you're not branded IGA, don't worry, you won't receive signs with the IGA logo. All signs are also available in Spanish. Looking to customize with your store's logo? We can do that for a nominal fee.
5. Easy implementation: Every order includes a quarterly playbook with instructions for each QMK.

Q3 Theme: Good Food, Great Moments

Summer is in full swing, and shoppers are looking to savor every moment — whether it’s backyard barbecues, easy weeknight dinners, or prepping for Labor Day and back-to-school routines. The Q3 signage kit is designed to celebrate those meaningful moments, spotlighting fresh ingredients, flavorful favorites, and convenient meal solutions that turn everyday eating into something special.

From seasonal produce and grill-ready essentials to quick lunchbox fillers and tailgate must-haves, your store will be the go-to for families on the move. Plus, exciting shopper events like the Back-to-School Sweepstakes, Tailgate Like You Mean It promotion, and Family Meals Month will boost engagement and build community around the joy of sharing food together.

Below are some examples of the type of signage for this quarter:

Subscribing to IGA's Quarterly Marketing Kit can help independent grocers attract more customers and increase sales. The kit's cost-effective materials, professional design, and focus on promoting healthy and cost-effective eating habits make it an excellent choice for independent grocers looking to enhance their brand image and engage their customers through omni-channel marketing.

To sign up for the Quarterly Marketing Kit, click here. Subscribe by June 1!