Introducing Clif Bar & Company

Nov 6, 2018

Did you know nutrition bars and wholesome snacks combined have a compounded annual growth of 15 percent over the last four years? Spend a minute with Clif Bar to learn about the company’s philosophy from Executive Vice President of Sales Rick Collins, and watch the video for merchandising tips that can help you use Clif Bar products to offset the decline in the ready-to-eat cereal category.


A message from Clif Bar & Company…


Rick Collins
Executive Vice President of Sales
Clif Bar & Company

I am proud to announce that Clif Bar & Company is one of the newest members of the IGA Red Oval Family. Like many of you, Clif is a family- and employee-owned business. We made the decision to remain private in order to run a different kind of company—driven to return more than profits, guided instead by five bottom lines: sustaining our business, brands, people, communities, and planet. These aren’t values we let hang on the wall. Our 5 Aspiration business model inspires us to run a company that’s a catalyst for greater good. This means crafting energy foods with organic and sustainable ingredients that connect people to a healthy planet, and caring for our people and the communities where we live, work and play.

More than 25 years since our founding, we’re celebrating milestones that go beyond growth. 100,000+ service hours invested in our communities. Nearly 900 million pounds of organic ingredients purchased. 1,200+ employees across many countries.

As a member of the Red Oval Family, we are excited to connect with this community to grow our businesses and our impact together.


Rick Collins
Executive Vice President of Sales



Watch the video with IGA’s Heidi Huff and Clif Bar’s Kevin Grossman for tips to help grow sales of nutrition bars and wholesome snacks while offsetting the decline in the ready-to-eat cereal category.

You May Also Like

These Stories on Red Oval Roundup

Subscribe by Email

No Comments Yet

Let us know what you think