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A Red Oval partner since the beginning, Anheuser-Busch has a legacy of commitment to IGA retailers spanning nearly 40 years. In 2020, Anheuser-Busch and IGA have an agenda to help you win in the beer category, beginning with the introduction of new Red Oval Partner Representative Holly Strauder.
Holly has been working for Anheuser-Busch for over five years in a variety of roles for numerous retail brands, including Walmart, Target, and Albertsons/Safeway. She comes from a category management background, focusing on total beer and alcohol growth, and is looking forward to working with IGA independents to help grow the category with focus on Anheuser-Busch’s stalwart brands, as well as new innovations like craft beers and spiked seltzers.
Spend a minute getting to know Holly in this video interview with IGA Senior Director of Red Oval Partnerships Heidi Huff, and stay tuned for the upcoming beer category webinar, coming your way soon!