Red Oval Roundup: General Mills In-Store Fresh

Sep 11, 2018

General Mills In-Store Fresh

Who are we?

General Mills In-Store Fresh is a division of General Mills. We provide retailers with FRESH food and ideas to help serve innovative solutions to you and your customers.

Our Mission?

To provide supermarkets with the ingredients and solutions to make families’ lives fuller—from everyday delights to life’s big celebrations.

What are we all about?

We are passionate about our operators and their success. We know when our operators find success, we will too. That’s why our team is dedicated to finding new ways to help you and your business. From blender-less smoothies and parfait kits to versatile pie doughs and labor-less Pillsbury items, we aim to drive your success through innovation.

There are three main ways you can think of In-Store Fresh.

  1. Produce
    The produce section is full of innovation ranging from parfaits and smoothies to creative solutions to use your extra fruit. Our products are sure to help draw the customer’s attention.
  2. Deli
    The deli is a high traffic area with plenty of opportunity to showcase delicious dessert pies, biscuits, and pot pies. The quality of the Pillsbury brand will have your customers coming back again and again.

  3. Bakery
    Have you ever walked through a bakery and realized you want one of everything? Offering our fresh baked goods like angel food and other cakes, cinnamon rolls, cookies, and scones will be sure to spark extra bakery sales!

We are honored to be a part of IGA. It is inspiring to see an organization of entrepreneurs living the American Dream. We are excited to lock arms to enrich the lives of your customers.

We look forward to the journey ahead! 

For more information, contact me directly at


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