SC Johnson Launches Safe Bug-Fighting Products In Time For Spring

More shoppers than ever — 59 million households! — are seeking natural solutions from both trusted and new brands in the pest control segment, according to Red Oval partner SC Johnson.

Working with a team of entomologists to decode nature’s most ingenious defenses, SC Johnson has created a line of bug-fighting formulas called STEM. And customers are clearly loving STEM as it was recognized as Consumer Survey's 2022 ‘Product of the Year’ – the world’s largest consumer-voted award for product innovation. Voted for by over 40,000 shoppers, this seal of approval is SC Johnson's reward for leading the way in pest control!

STEM offers a holistic portfolio across insecticides and repellants to deliver natural products that work. Made from botanical extracts, shoppers will love that they are safe for use around kids and pets, while insecticides quickly kill insects.

To complement the STEM line, SC Johnson has also launched the Raid Essentials Light Trap Starter and Refill. This is a kid and pet friendly chemical-free product that offers continuous 14-day protection as it traps mosquitos, fruit flies, moths, and gnats.

Here are the Top 3 reasons independent grocers should get in on this in-demand category in time for warmer weather.

1. Pest Season is Heating Up!

As temperatures start to rise, keeping pests away will be on your shoppers' minds. According to NeilsenIQ's Omnichannel Shopping Fundamentals 2019 study, flying insects are the most common bug encounter, with 67% encountering mosquitos and 54% encountering flies. This is demonstrated by the strong growth of the flying insect segment at +25%. 

• 60% of shoppers seek naturals from trusted brands – they are seeking trusted brand names, safety and efficacy
• 40% of shoppers seek naturals from new brands – they are seeking niche brands, sustainable options, and safety and efficacy
• 66% of consumers are looking for devices or items that are insecticide free and innovative

2. Capitalize on 43% Incrementally from Displays

Ensure that this new brand doesn't go unnoticed amidst a plethora of repellent products. Display it prominently in a shipper located in areas with high foot traffic. By using this merchandising technique, you will increase impulse purchases, which can ultimately result in customer loyalty. 43% of all incremental category volume is driven by displays, because 29% of pest control purchases are unplanned according to a NielsenIQ Category Shopper Fundamentals, July 2017 study.

3. Wide Range of Pest Control Products for The Unique Needs of Your Shopper!

The Raid Essentials Light Trap and STEM's full lineup of products are available now! See the UPCs listed below and order directly from your Licensed Distribution Center (LDC).

Raid Essentials Light Trap

STEM Products