Shopper Contest: National Sandwich Month at IGA

Is there anything more satisfying — or more versatile — than a sandwich? Whether it’s piled high with your favorite meats and cheeses or layered with fresh veggies and hummus, the humble sandwich offers endless possibilities.

The Independent Grocers Alliance (IGA) is kicking off August's National Sandwich Month with a delicious challenge shopper campaign: the IGA Sandwich Showdown, sponsored by Coca-Cola®, Gold Peak® Tea, and Ziploc®,

IGA shoppers can show off their top-tier sandwich skills by entering IGA’s Sandwich Showdown National Sandwich Month Picture Contest. They simply need to snap a pic of their best sandwich creation and submit it online. Here's the link to enter the contest, which runs August 1-August 31, 2025.

Shoppers have the opportunity to be featured with their sandwich on IGA’s social media channels and win:

Grand Prize: $500 Visa gift card
Second Place: $300 Visa gift card
Third Place: $200 Visa gift card

Resources

Promote the Sandwich Showdown in store and on social media, email, and your store's website with these assets:

Use the Instagram/Facebook Reel to promote on your social channels.