In today's digital landscape, independent grocers face the challenge of maintaining a strong online presence to connect with their communities effectively. AR Marketing, a longtime IGA Red Oval Partner, offers tailored social media services designed to meet this need, enabling grocers to engage customers and drive foot traffic through strategic online engagement.
AR Marketing's IGA Social program provides a turnkey solution for grocers seeking consistent and engaging social media content. For $109 per month per location, retailers receive up to seven topic-based posts weekly, including promotions and community highlights, ensuring a vibrant online presence on platforms like Facebook and Instagram. Monthly performance reports offer insights into engagement metrics, allowing for data-driven adjustments to the strategy.
For grocers aiming for a more customized approach, the Social Plus package offers a comprehensive suite of services. This includes a dedicated social media manager, custom artwork, a strategic content calendar, and a $100 social advertising budget. The package also encompasses business and after-hours monitoring to promptly respond to customer interactions, fostering a responsive and community-focused brand image.
"Independent grocers are inundated with requests all day long," said AR Marketing Senior Director Wendy Ladas. "They know social media is crucial to their success, but often they and their teams don't have time to run it properly. That's why we have partnered with IGA for so long — to lend our marketing expertise to the essential independent grocers."
With over 16 years of experience supporting independent grocers, AR Marketing has demonstrated a commitment to helping retailers connect with customers, drive sales, and encourage repeat visits. Their comprehensive approach to digital marketing has made them a trusted partner for grocers aiming to enhance their community engagement and online presence. Take a look at a few of their case studies highlighting their work with independent grocers and associations, including IGA member Carlie C's, here.
In an era where digital engagement is crucial, AR Marketing provides independent grocers with the tools and expertise needed to thrive online. Their tailored social media services, combined with comprehensive digital marketing solutions, empower grocers to build strong community connections and drive business growth.
Interested in learning more? As a special offer for IGA retailers, AR Marketing is offering a free marketing audit of your store/brand to help you understand what your online reputation currently looks like for the first 50 retailers to complete this form. They will compare your marketing efforts with clients of similar sizes and current competition in the grocery industry, assessing your current strategy and uncovering new growth opportunities.
Webinar: Omni-Channel Strategies – Elevate Your Weekly Ad to Drive Sales
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