Overall performance of IGA Hometown Proud Offers is reported to Red Oval Partner Partners.
• IGA's technology partner, reach | influence, assist participating retailers in transmission of all sales data into a secure database through the use of a standard file transfer protocol (FTP). As this data deposit utilizes capabilities already built into each store's point-of-sale system, there is no need for additional hardware or software to be installed.
• Setup of the data transfer process at each store can be completed in minutes, and requires assistance of a retailer employee with access to, and understand of, the store's POS system.
• In order to secure prompt reimbursement from the selling event, IGA will report promoted-item sales data to the Red Oval Partner. All data is treated with the highest level of confidentiality and stewardship.
• Other uses of the sales data include demonstrating the predictable overall sales-building performance of IGA retailers participating in IGA Performance Insights to leverage even bigger and better Hometown Proud Offers.