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Emerging technology, lifestyle choices, and a host of economic challenges are making younger generations into a new breed of shopper. IGA CEO John Ross offers insights on their behaviors, and a simple solution for meeting their needs: Ask yourself, what if we let our kids design a store?
by Carlie Wagner
As online sales continue to rise, a unique in-store shopping experience is more important than ever. Find out how IGA retailers are combining less homogenization and more customization to make shopping special this holiday season and beyond.
By serving the community and treating their employees like family, Kimberly and Steve Brackett of Brackett's Market IGA have built the "epitome of a Maine hometown grocery store." Read more about this exceptional store and their recent Maine Grocer of the Year Award.
Each Tuesday in October, IGA CEO John Ross traveled to a different city to host an in-person Town Hall Road Show with existing and prospective IGA members. Get the latest updates on new IGA programs and initiatives in this Town Hall Roadshow video.
by Carlie Wager, contributing writer
Young’s Payless IGA’s annual Steak and Shrimp Fest and fundraising auction encouraged friendly competition among a sold-out crowd of community do-gooders, raising nearly $30k to support the local elementary school.
Introducing IGA Learning Bites—a video training series that delivers category insights and merchandising and marketing tips around new Red Oval partner products. First up? Duncan Hines’ Perfect Size for 1, a microwavable, single-sized mug cake with 15 percent growth month to month since its introduction.
Celebrate the holidays in style with official IGA- branded merchandise from Ashgrove Marketing! From holiday ornaments and premium drinkware to branded apparel and tote bags, Ashgrove Marketing can customize just about any product to make your holidays complete.
Looking for services or products? Visit the IGA Advertising Directory!Available Soon