The Most Trusted Label on Your Shelf

In a time when private brands are growing twice as fast as national brands, IGA is proud to provide its Alliance with a world-recognized, better-than-national-brand line of products. IGA Exclusive Brand products appeal to shoppers focused on both value and quality, and its position as one of the most establish private label offerings in the country also makes it one of the most trusted labels on your store shelves.

And now, IGA Exclusive Brands is getting a brand new look!

Exclusive Brand Redesign Process

Spring 2018

  • Product cutting reveals IGA Exclusive Brand product quality is as good as or better quality than any product in the country today
  • Focus group of IGA shoppers reveals shopper insights about IGA Exclusive Brand, leading to three-point brand repositioning plan:
    1. Create a new, modern label design
    2. Incorporate IGA’s fresh and local attributes into product look and promotion
    3. Reposition IGA Exclusive Brand as “one of the best products on shelf at any cost” by implementing a double-money-back guarantee

Summer 2018

  • Label redesign partner is chosen
  • Label concept development begins
  • National shopper panel provides feedback on redesigned product label concept
  • Label design finalized

Fall 2018

  • Redesign of IGA core assortment begins
  • Product rollout begins with baking and snack nut products

Stay tuned for more information about promotions and events for NEW IGA Exclusive Brand!

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