lef-logoLocal Equals Fresh Signage

It's a promise only Independents can claim

Through this promise we demonstrate to shoppers that we are there for them in ways that no other big chain or online food store can be.

only-at-iga-3

 

Artboard 18@72x-100
Artboard 20

Over and over again, shoppers tell us that they want local, fresh items to feed their families. Shoppers not only want to know where their food comes from, they also want to know where their money goes and who it supports.

Now, more than ever before, IGA is the best place for shoppers to find the local, fresh experience they seek. At IGA, we’ve always prided ourselves on selling local and fresh products and to supporting independent, locally owned businesses and farms.

The Local Equals Fresh Visual Merchandising Kit makes it easy to remind shoppers that, by shopping at IGA, they are buying local, eating fresh and supporting their community.

Local Equals Fresh Signage

local-white-underlined

IGA is dedicated to supporting independent, hometown businesses. It’s the very reason we exist. No one else can tell this story like IGA. But it’s not just about ownership, our food is also locally sourced. Wherever possible we buy from local and regional family farms.

local-icon-group

fresh-white-underlined

Food is our business and freshness is our promise. Every day, we demonstrate this promise to shoppers throughout the store, with fresh baked goods, fresh cut meat, cut fresh fruit, handmade deli items and seasonal produce.
 

local-icon-group

visual-merchandising-header

The Local Equals Fresh promise belongs to Independents, and it’s a promise we want shoppers to know about.

The Local Equals Fresh visual merchandising kit tells our story through compelling imagery and messages. The messaging and visuals weave through various departments and at different levels, from the shelf to the aisle and overhead, pointing out products, underscoring our values, and providing inspiration. The signage continuously highlights the many ways we deliver local, fresh offerings while reinforcing our commitment to quality, service and value.

Local Equals Fresh Signage

overhead-signage

The kit is available with IGA branding, or with your individual store branding.