Digital Pioneer Award
Young's Payless IGA
Young’s Payless IGA earns the Digital Pioneer Award for their excellence in digital advertising optimization through IGA’s local digital ad platform.
After completing ADvay’s Business Optimization program in 2019, Young’s Payless learned they were underserving the Hispanic community and could save on advertising expenses by making strategic cuts to their print advertising. Continued customer tracking suggested the store could methodically eliminate print altogether without losing sales.
The results? After stocking more Hispanic items, cutting $240,000 in print expenses, and redeploying $57,000 towards digital promotions, store sales and customer count have both increased significantly.