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Engage with shoppers and tout what makes you unique. As a community-focused, independent retailer, you can engage with shoppers in way that is more authentic—and more productive—than the chains ever could.
But the internet never sleeps, which means social media requires attention and maintenance that isn’t easy to come by with all that’s going on in your store. That’s why IGA has compiled several resources to help you put your best social media foot forward:
Each month IGA will be generating original shopper content that relates to current seasonal trends, themes and holidays. From creative recipes and meal planning to kitchen hacks and how to’s, think of IGA.com as your content resource for connecting and engaging with shoppers.
With a click of a button, you can share this original content right to your social media accounts, meaning your social media page will be the go-to-source for fun, original content shoppers can’t find anywhere else.
IGA Social, powered by Red Oval Partner AR Marketing, is a professional social media management program offering a proven formula to increase your online traffic, build brand awareness, reach prospective customers, and strengthen your connection with your store’s community.
What makes your store stand out? Do you have a rocking deli, amazingly fresh produce, expansive Kosher offerings, or serve up an array of locally-sourced products?
With IGA Social you can identify the attributes that define your store, and Red Oval Partner AR Marketing will automatically post original, IGA-branded content to your Facebook and Twitter account that plays up your strengths. In addition, IGA Social will publish* your weekly ad so your new raving fans have quick access to all your hottest deals. From there you manage the rest--like posting your own store-generated content and responding to customer questions, comments and replies. Have Instagram? Not problem! For an additional $20 a month, you can add Instagram to the mix.
*Consistent weekly ad URL required
IGA has secured a national contract that leverages our size and scale, meaning IGA retailers have access to this world-class social media support at a fraction of the cost.
With IGA Social | Full Service you get the works - including 24/7 monitoring and live customer service.