Pirate's Booty Launches Unlock Your Treasure Sweepstakes

Mar 24, 2021

Pirate's Booty is helping IGA retailers and their shoppers gear up for an exciting season. The popular snack food's mascots, Captain Bob and Crunchy, have buried golden keys in select Pirate’s Booty bags—each key unlocks a treasure on the Pirate’s Booty website ranging from free product and swag to the grand prize of a tropical vacation to one of Nickelodeon's tropical resorts!

Unlock Your Treasure Sweepstakes runs May–July 2021

National Digital Ad offer runs May 30 & August 8:

Buy any 2 Pirate's Booty, save $1.00

Ready to boost your visual merchandising in anticipation of the sweepstakes? 

  1. Put up the National Digital Ad shelf signs in advance of the promotions
  2. Be sure you have plenty of Pirate's Booty in stock before the offer runs
  3. Promote the sweepstakes to shoppers with these social media graphics (and be sure to include the *asterisk legal disclaimer below in any communications about the sweepstakes)

*NO PURCHASE NECESSARY. A purchase will not increase your chances of winning. Promotion begins at 12:00:01 PM ET on 4/1/21 and ends at 11:59:59 PM ET on 9/30/21 (“Promotion Period”). Open only to legal residents of the 50 US/DC, 18+ years of age. Employees of Sponsor, Prize Logic, LLC, ViacomCBS, Inc. and their respective owners, parent companies, affiliates, directors, subsidiaries, franchisees, representatives, advertising, promotion and production agencies, agents, and their immediate family members and persons living in the same household of each are not eligible.  The supply of 1oz, 4oz, 7oz, 10oz, and 6pk multi-pack specially marked bags of Pirates Booty (“Bags”) with a winning KEY potentially inside is limited and will be available at participating stores, WHILE SUPPLIES LAST. There is a 1 in 10 chance that a specially marked Bag will contain a KEY with a winning Code. You must have a Code to enter the Sweepstakes. Each specially marked Bag with a KEY will also contain a coupon valid on Pirates Booty product up to $5.99 (“Instant Prize”). TO ENTER THE SWEEPSTAKES: Look for a code (“Code”) inside a specially marked Bag and, if you find a Code, then visit www.UnlockYourTreasure.com during the Promotion Period to enter the Code and required information to enter for a chance to win a Sweepstakes prize (4 Grand Prizes, 100 1st Prizes, 100 2nd Prizes, and 300 3rd Prizes, ARV of all Sweepstakes prizes: $2,205,621.42). One Sweepstakes prize per person.  Odds of winning Sweepstakes depend on number of eligible Sweepstakes entries. TO REQUEST A CODE WITHOUT A PURCHASE, (a) between 3/15/21 and 9/15/21, hand-print your name, complete address, age, and email address in a self-addressed stamped envelope postmarked no later than 9/15/21 to be received by 9/25/21 to: The Unlock Your Treasure Code Request, P.O. Box 251328, West Bloomfield, MI 48325 or, (b) from 9/16/21 to 9/30/21, e-mail UnlockYourTreasure@prizelogic.com with your name, street address, age, and e-mail address, and Administrator will conduct a random drawing based on the same odds as the purchase method (1:10) to determine if the entrant will receive a Code. Codes will be e-mailed back to entrant and Instant Prizes will be mailed. For Official Rules, including prize details and restrictions, visit www.UnlockYourTreasure.com. Void outside the US/DC & where prohibited. Participants release all parties from all claims/liability arising from this Promotion or acceptance/use of any Prize. Sponsor: Amplify Snack Brands, Inc., 500 W. 5th Street #900, Austin, TX 78701.

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