“Hey Pinky, for the upcoming Superbowl, what items should I have on sale?”
NEW YORK, NY — AppCard, the leading personalized marketing, shopper analytics, and digital coupons platform for independent grocers, today announced the launch of Ask Pinky, a revolutionary AI-business partner. Building on the success of Pinky 2.0, the latest evolution of AppCard’s AI technology introduces a conversational interface that makes complex data analytics as simple as sending a text.
The Evolution: From Automated Engagement to Conversational Intelligence
The journey of Pinky began with a focus on the shopper. By tracking individual spend and behavior, Pinky 2.0 earned its reputation as a driver of loyalty, automatically delivering the right digital coupons and promotions to the right shoppers at the right time. This automated engine has built a bridge of trust between grocers and their shoppers, ensuring every offer is relevant and timely.
Today, while that engine continues to drive engagement in the background, Ask Pinky turns its intelligence toward the grocer. It evolves from an automated tool into an AI business partner, allowing retailers to query their own business data using natural language — similar to interacting with mainstream chatbots.
Simply Powerful: Analytics for the Modern Grocer
“Ask Pinky is your new AI business partner,” said Amichay Oren, CTO at AppCard. “We’ve hidden the immense complexity of multi-store data processing behind a simple chat bubble. Grocers no longer need to be data scientists to understand their business; they just need to ask.”
With Ask Pinky, independent grocers can access real-time insights or dive into years of historical data instantly. The tool integrates seamlessly into the AppCard Management Suite (AMS), providing a collaborative foundation for grocers and their Success Managers to build data-backed promotions and campaigns.
Real-Time Answers to Critical Questions
Ask Pinky delivers the right answer to any question whether in text, charts, pdfs, csv, or any format needed. Grocers can now experience the speed of AI through simple prompts:
- The Quick Check: "Hey Pinky, for the upcoming Superbowl, what items should I have on sale?”
- The Deep Dive: “Tell me my key sales metrics for this month versus the same time last year.” — Pinky: [Processes years of data in seconds to provide a side-by-side comparison].
- The Deeper Dive: Within the meat category, rank the best items and present in a table the best performing items versus the least performing items.
Security and Privacy First
Despite its ease of use, Ask Pinky is built on a foundation of enterprise-grade security. Access to sensitive store data is strictly governed by AMS (AppCard Management Suite) credentials, ensuring that powerful insights remain in the hands of authorized users only.
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