Flashfood Featured on GMA As Waste Reducer & Sales Booster

Watch the segment above for the full story and see a recap of key takeaways below.

With more shoppers actively seeking tools and apps to stretch their grocery dollars, Good Morning America recently featured Red Oval Partner Flashfood and other businesses in a segment addressing these shopper needs.

Flashfood is uniquely positioned to aid both shoppers and grocers for different reasons. For example, Flashfood’s best-selling item is a 10-lb box of mixed fresh fruits and vegetables sold for about $5.00, allowing grocers to quickly move produce nearing its expiration date while shoppers get the food at a deep discount. 

According to the segment, consumers are increasingly using apps like Flashfood to get discounts on produce, proteins, and groceries in real time. What does that mean for grocers?

1. Some shoppers may already be less price-sensitive to full retail shelf pricing because they expect app-enabled deals.
2. Independent grocers who participate with Flashfood or similar discount channels may retain shoppers who might otherwise drift to larger chain stores that are already plugged into such platforms.
3. Independent grocers can become a local leader in offering app-enabled fresh deals, which can position your store as value-oriented and tech-savvy.
4. Offering produce or proteins that will decline in quality or rack-value soon at a deeper discount, via an app or in-store clearance display, can reduce waste, capture revenue that would otherwise be lost, and strengthen shopper value perception.
5. Retailers using fresh-deal opportunities like Flashfood should communicate and promote to shoppers to draw in value-seeking traffic.

Digital apps like Flashfood are changing how value-seeking consumers shop fresh produce, dairy, protein and pantry staples. For independents , this is both a challenge (increased price/value expectations) and an opportunity (leverage fresh-deal programs to differentiate, drive traffic, reduce waste, and build loyalty). 

To book a demo and learn more about implementing Flashfood in your store, click here