Hershey's Innovations Arrive In Time For Chocolate Snacking Trend

Shoppers have turned to candy bars as a new snacking obsession. In fact, chocolate was in the top 8 snacking grocery categories last year and retail sales for chocolate bars eaten as snacks are forecasted to grow to nearly $8.8 billion by 2024.

Get in on the trend in time for National Digital Ad offers with two chocolate bar newcomers courtesy of Hershey's. Hershey's Milklicious Milk Chocolate Candy Bar delivers creamy indulgence and childhood nostalgia in every bite. And beloved classic Reese's gets a new variety: Reese's Caramel Big Cup, where peanut butter meets chocolate with a caramel twist.

Hershey’s Milklicious Milk Chocolate Candy Bar

Click the video above to see Hershey's Milklicious Chocolate Candy Bars unwrapped.

Milklicious Milk Chocolate Candy Bars' rich milk chocolate and creamy, chocolate milk filling is perfect for everyday surprises, topping ice cream sundaes, or snacking on the go. And the happy cow design on each bar is sure to make you smile.

Hershey's Customer Sales Executive Dan Geier says this latest innovation over-delivered expectations leading to strong repeat and loyalty scores, and 95% of those who tried the chocolate bar said it was as or better than expected, with 73% saying it was better than expected.

The candy bars are sold in a 1.4 oz package within a 24 count box.

Box UPC: 3400024186
Case UPC: 20034000241860

Contact your wholesaler to order.

National Digital Ad Offer:

$0.50 Off (2) NEW Milkilicious Bars | January 24-February 6, 2024

REESE'S Caramel Big Cup

Click the video above to see the inside of Reese's Caramel Big Cup.

Following the success of Reese's Big Cup with Pretzels, which was the Number 1 2021 category innovation, Reese's has taken innovation to an indulgent level, pairing peanut butter and chocolate with caramel.

And shoppers are excited and ready to buy: Geier says Reese's Caramel Big Cup received above average purchase interest in consumer testing. Plus, caramel confection is growing at a 13.9% CAGR (2019-2021) and represented $280M in the category in 2021.

Box UPC: 3400025009
Case UPC: 20034000250091

Ready to order? Contact your wholesaler.

National Digital Ad Offer: