Kj's Market and IGA Southeast leveled up their marketing tactics with branded NTR devices, powered by AppCard. This innovative technology is designed to enhance the shopper experience while strengthening the store's brand identity and boosting shopper engagement.
The Branded NTR is now a fully customizable, in-lane terminal that allows grocers like Kj's Market to personalize the shopping journey at checkout. With this device, shoppers gain real-time access to exclusive savings, rewards, and personalized offers, all while interacting with a user-friendly interface that reflects Kj's Market’s unique branding.
“At Kj's Market, we’re always looking for ways to ‘create smiles’ in our stores, and our custom NTR devices from AppCard help us do just that,” said Kj's Market Marketing Director Caitlen Propst. “Not only do they provide our guests with easier access to savings, but the custom interface also allows the device to become an extension of our brand. Increasing technology in the grocery store doesn’t automatically mean we must increase complexity for our guests. Through our partnership with AppCard, we’re able to deliver greater savings through an easy, user-friendly device that increases engagement and that truly makes us smile!”
Key Benefits of the Branded NTR
- Building Brand Awareness: The customizable NTR device displays Kj's Market’s branding, logo, and messaging during each transaction, turning every checkout into a brand experience. This constant exposure helps reinforce the store’s identity and strengthens shopper loyalty.
- Increasing Shopper Engagement: The NTR boosts shopper engagement by offering a simple, easy and fun enrollment process in just seconds. Both shoppers and cashiers can easily track earnings, ensuring a smooth, rewarding experience that encourages return visits and interaction with promotions, all while ensuring a fast check out process at the lane.
“At AppCard, we believe that technology should enhance the customer experience, not complicate it," AppCard VP Customer Success Doug Levy said. "We’re thrilled to see Kj's Market using our custom NTR devices to create a seamless, personalized shopping journey that reflects their brand and deepens customer engagement. By offering real-time savings and rewards through an easy-to-use interface, we’re helping Kj's Market not only simplify the shopping experience but also build stronger connections with their customers. This partnership demonstrates how innovative technology can drive both loyalty and satisfaction, while keeping the experience effortless and enjoyable for shoppers.”
With the launch of the Branded NTR, Kj's Market continues to demonstrate its commitment to innovation and shopper satisfaction, providing grocers alike with a powerful tool to enhance their operations, foster loyalty, and create lasting relationships with shoppers.
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