Turn Grilling Season Into Your Biggest Summer Yet!

The popular Celebrate Summer Grill Giveaway, where three lucky shoppers will win a new grill of their choosing (valued at $1,000) by entering up to once a day at iga.com, is live! The giveaway runs through September 8, 2026.

This year's Celebrate Summer Grill Giveaway Sweepstakes is sponsored by Coca-Cola Company®, Grab a Boost of Blue®, Glad®, Go Grassfed®, Gold Peak®, Hellman's®, Hidden Valley Ranch®, Kingsford®, Knorr®, Powerade®, smartwater®, vitamin water®, The Hershey Company®, Potatoes USA®, and IGA®.

More Than Just a Sweepstakes

Grocery prices remain a top-of-mind concern for shoppers heading into summer 2026. After several years of elevated food-at-home costs, consumers are still feeling the pinch at the checkout and they're responding by cooking more meals at home and looking for ways to stretch their grocery dollars further.

That shift creates a real opportunity for independent grocers. The gap between dining out and dining in has widened significantly. According to the latest Bureau of Labor Statistics data, food-away-from-home prices continue to climb faster than food-at-home prices, making a backyard cookout one of the most affordable ways for families to gather this summer. 

Grilling at home delivers on both value and experience. 80% of American homeowners already own a grill or smoker, and shoppers increasingly view their backyard as the smarter alternative to a packed restaurant patio. The Celebrate Summer Grill Giveaway gives independent grocers the chance to capture those summer grilling dollars — meat, produce, buns, sides, condiments, snacks, and beverages — that might otherwise be spent on takeout or dining out.

This sweepstakes, paired with an in-store emphasis on grilling, allows IGA retailers to position themselves as the destination for budget-friendly, memorable summer meals — and to win back basket dollars that have shifted toward the restaurant industry in recent years.

"This is an omni-channel marketing campaign created for our IGA retailers to boost sales," IGA Associate Director of Marketing Megan Drazer said. "We've already planned the strategy and created the content. Now all you need to do is use it."

How can IGA members use the content?

• Attract shoppers by sharing the content through digital and print advertising and in the National Digital Ad
• Grow sales by fostering the relationship with shoppers through loyalty programs, in-store promotions, and social media

The sweepstakes aisle blade is available to download and print in the Q2 Quarterly Marketing Kit.

Spread the Word

The sweepstakes kicked off May 20, 2026 with promotion on IGA.com, posts on the IGA USA Facebook page, and a feature in the National Digital Ad, which is geo-targeted to IGA communities. While that alone will pull in the impressions, IGA has created social media, web graphics, and a shopper blog so you can share sweepstakes details with your shoppers. Find these resources on the IGA Shopper Marketing Hub.