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While many IGA retailers are engaging in innovative online marketing and advertising, the truth is today’s online marketplace favors a national presence. This means our individual, local efforts will always fall short compared to our chain competitors--until now.
The IGA National Digital Ad is designed to deliver new shoppers to every store in the IGA system with a digital ad served up to a nation-wide audience of more than 20 million shoppers who view ads each week on Flipp, our digital media distribution partner. From the start, the national ad will attract shoppers to each store with additional sales-building offers negotiated by IGA on popular products served-up with rich-media elements like cooking videos, product demonstrations and animation – attention-grabbing tools that are impossible to deliver in print. And starting in mid-2019, the national ad will also include a selection of “front-page” items from each store’s ad plan to make it even more valuable! Combine these great savings with rich-media and the IGA National Digital Ad will leapfrog our brand into the forefront of digital marketing, giving each store greater online visibility than it could possibly accomplish without the combined presence of all stores in the IGA system.
*Offers available at participating stores while supplies last
When registration is completed, your shoppers will receive a welcome email to confirm their registration. It will also let them know where to find digital coupons offered through your store.
Shoppers registered to participate in Digital Coupons at your store will receive an email from your store every week. The email be personalized with their name and a selection of specific coupons available to them for products they have purchased in the past from your store. Shoppers will click from the email to select coupons from the email and to see and select from all the other coupons available through your store for products they intend to purchase.
To redeem the coupons they selected, shoppers simply identify with their unique number when they check out, and when they meet the purchase requirements, the coupon value is automatically deducted from their receipt.