National Digital Ad

The Power of a National Presence

While many IGA retailers are engaging in innovative online marketing and advertising, the truth is today’s online marketplace favors a national presence. This means our individual, local efforts will always fall short compared to our chain competitors--until now.

Young woman checking phone while shopping

National and Local Offers

The IGA National Digital Ad is designed to deliver new shoppers to every store in the IGA system with a digital ad served up to a nation-wide audience of more than 20 million shoppers who view ads each week on Flipp, our digital media distribution partner. From the start, the national ad will attract shoppers to each store with additional sales-building offers negotiated by IGA on popular products served-up with rich-media elements like cooking videos, product demonstrations and animation – attention-grabbing tools that are impossible to deliver in print. And starting in mid-2019, the national ad will also include a selection of “front-page” items from each store’s ad plan to make it even more valuable! Combine these great savings with rich-media and the IGA National Digital Ad will leapfrog our brand into the forefront of digital marketing, giving each store greater online visibility than it could possibly accomplish without the combined presence of all stores in the IGA system.

National Digital Ad Offers*

Running Sunday, October 7 – Saturday, October 20:

  • Buy 1.25 Liter Coca-Cola and One (1) Red Baron Frozen Pizza Save $1
  • Buy Two (2) Hershey's Snack Size Bags Save $1
  • Buy $15 of any Purina Products Save $3
  • Get $.50 off One (1) Laughing Cow Cheese
  • Buy Two (2) Oreos and/or Ritz Save $1
  • Buy Three (3) Post Cereals Save $1
  • Get $.75 off One (1) IGA Brand Coffee 

*Offers available at participating stores while supplies last

Download Offers

What You Need to Do By October 7th:

  1. Order and install the complimentary POP Kit
  2. Watch your email for instructions from Scanner Apps on the offers, the participating SKUs, and how to submit your request for reimbursement.
  3. Program the offers into your POS system.
  4. Use shelf signs in the POP kit to tag ad items.
  5. Ask your associates to download the Flipp app on their smartphones and show shoppers, family and friends how to find additional savings at IGA

How it Works:

  • Beginning October 7, 2018, the IGA national digital ad (featuring IGA-sourced national offers) will be available to millions of shoppers across the United States. Shoppers can easily access the ad on the Flipp app, Flipp website or through Flipps’ ad network; as well as IGA.com.
  • There will be a minimum of 6 promotional offers each week sourced by IGA. The same ad will be published for all IGA store locations (along with the disclaimer “Offers available at participating stores while supplies last”).
  • Flipp users searching the app or website for grocery stores or for products will be served up information about each IGA store around their search (based on zip code).
  • A new ad with new items will launch every other Sunday; offers will be effective for 2 weeks.
  • Scanner Apps, an Inmar company, will send an email to each store in advance of the ad with information about promoted items and how to submit a report to request reimbursement (Three-month advance information about promotional offers will gradually be achieved as the program matures).
  • Scanner Apps will reimburse stores for the value of the advertised offers sold during the promotional dates.

In-Store Signage

national ad visual merchandising

Secure your complimentary in-store sign kit today!

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Frequently Asked Questions