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IGA’s National Digital Ad—now published on the Flipp app—delivers every IGA retailer sales-building promotional offers. Promoted to your shoppers 52 weeks a year, the National Digital Ad provides you with constant selling support to attract new and existing shoppers. Learn more
Keep in mind, these offers are not coupons. They are offers like any other item in your weekly circular and are available to every shopper every day of the two-week ad cycle. Best of all, there’s NO COST to participate, and it’s never too late to get started.
*Offers available at participating stores while supplies last. Some items not sold in all stores.
Archived Offer Weeks
“These lovely printable materials make it very easy to give my boss a package every two weeks with everything needed to inform the customers of the IGA National Ad offers.”
Gary & Leo's IGA, Havre, MT
Watch for emails from Scanner Apps with a list of promoted offers and reimbursement information.
Program the IGA National offers into your POS system.
Display offer shelf tags and more for each week.
Submit your bundle reports to Scanner Apps for reimbursement every other week.
Every National Digital Ad includes of a minimum of 6 offers procured by IGA and made up of a combination of Red Oval Partner brand products and IGA Exclusive Brand Products. A new ad is posted every other Sunday, creating 52 weeks of consistent selling support.
The National Digital Ad is promoted to your shoppers on the IGA Savings page as well as the Flipp app, website and Flipp ad network. Flipp is the #1 provider of digital circulars in North America with more than 50 million app downloads already. Odds are your shoppers are already using Flipp!
Additionally, IGA has created an evergreen in-store signage kit that encourages shoppers to visit www.iga.com/savings to find these offers, you can order this kit by clicking here.
Every individual ad also comes with its own set of in-store and digital promotional resources. Look at the offer schedule to download printable shelf tags to hang in front of participating items and social media graphics to spread the word online. Print circular resources are also available.
Information related to the National Digital Ad (offers, SKU list, in-store signage and social media graphics) will always be published bi-weekly. New offers are posted as they become available.
Scanner Apps, an Inmar company, will also send an email to all IGA stores in advance of each ad with the information needed to set up the offers in your POS System as well as request reimbursement at the end of the ad period.
There are two ways to ensure your shoppers receive the national digital ad discount:
1. What is the cost to participate in the National Digital Ad?
There is no cost from IGA to participate in the ad.
2. How will my store be reimbursed for the offers sold?
Inmar Scanner Applications will reimburse your store for offers sold meeting offer requirements. Inmar Scanner Applications will send details of each IGA offer to your store with instructions on submitting a claim to them for reimbursement. Essentially, you will enter the offers into your POS system to ensure purchase requirements are met before the offer is given to the shopper. At the end of the promotional period, you will submit a report to Scanner Apps for the reimbursement with reports from your POS system as backup. Scanner Apps is noted for their prompt processing and reimbursement which will be made by ACH or check.
3. What items will IGA promote?
IGA works diligently to source promotional funding and support from CPG brands for “A” items whenever possible and will try to have as many “A” items as possible in each ad. When “A” items are not available, IGA will substitute other items using its best efforts and judgement to launch ads with the best assortment of items to generate shopper traffic and increase sales in IGA stores. (item lists are in downloadable zip files near top of this page)
4. When will I know which items will be promoted in the IGA National Digital Ad?
IGA intends to finalize the selection of items and the details of the promotion for each a minimum of 3 months in advance of the promotional period. However, at the start of the program, the lead time will be shorter.
5. How many items will be promoted?
The IGA National Digital Ad will have a minimum of 6 items in the feature section of the ad each week. Additional items may be offered in the IGA Exclusive Brand section, the Better Choices section, or the New Item section. Over time, the number of items is expected to increase as the program matures.
6. What if my store does not carry a promoted item?
IGA recognizes that it is not possible to ensure that promoted items will be available in every store across the country. It is also possible given the realities of the supply chain, that promoted items may not be in stock at all times during a promotion. With this in mind, the IGA National Digital Ad will include this statement: “Offers available at participating stores while supplies last. Some items not sold in all stores.”
It is felt that this will provide store associates with a reasonable response to shoppers who will come to the store for an advertised item that is not available.
7. Are the National Ad offers supposed to be programmed so that every customer receives the offer by default, or are customers supposed to show the offer to the cashier on their phone to receive the offer?
The IGA National offers should be programmed so that every customer receives the offer just like other offers in your weekly circular
8. How will shoppers in my store know about items advertised in the IGA National Digital Ad?
Included in the sign kit are 4-up pre-printed shelf sign stock that can be run through a standard printer to indicate promoted items available in your store. The sign kit includes a variety of other signs, etc., to identify your store as participating in the IGA National Digital Ad program.
Use the shelf signs to promote the offers. Shelf signs are found inside the downloadable zip files near top of this page. Continue to communicate with your shoppers and potential shoppers through emails, your store website, etc.
9. When is the ad released?
New ads will be released every other Sunday. Offers are good for 2 weeks.
10. Where will the IGA National Digital Ad items be promoted?
The ad will be distributed on the Flipp network which has over 30 million users who have downloaded the Flipp app to their smartphones. The ad can also be found online at the Flipp website. Secondary distribution by Flipp is made through thousandsof partner websites owned by traditional media outlets such as local and regional newspapers, radio and TV outlets, etc. IGA will also promote the items for the benefit of all IGA stores on our website and social media pages. Retailers are encouraged to include the IGA National Digital Ad Items in all advertising as well as websites, email, etc.
11. I understood that items from the weekly sales circular for my store would also be promoted on the IGA National Digital Ad. When will this start?
The plan calls for store ad items to be included in the IGA National Digital Ad starting mid-2019. Working together with Flipp, it was the intention of both companies to be able to include store sale items from the start. Ultimately, it was determined to be not feasible without significant risk of error, so the decision was made – reluctantly but with other benefits in mind – to start the program with a single version of the ad that included only IGA-sourced national items. The other benefits include establishing a new cadence for promotion across IGA, working with Red Oval partners and other CPG brands to source national offers for IGA, to build a digital audience for IGA, and to learn from experience about how the ad performs and what can be done to strengthen and improve performance.
12. I am already paying Flipp to take my store’s ad and put it up on the Flipp app. Thinking about my customers who are already using Flipp to find my ad, what is being done to be sure they are not confused with two Flipp ads for my store? Can the two ads be combined?
If a user inputs a zip code that is in close proximity to an IGA store, the pre-existing retailer ad will appear alongside the IGA National Ad. This shouldn't cause confusion as the retailer ad will be the digitized version of their print ad with respective logo/branding, whereas the National Ad will have IGA branding and look more digital-based. In other words, the ads will look different from each other.
13. I was surprised to see that my store’s ad is already up on Flipp. I did not ask them to do it and I’m not paying Flipp. Thinking about my customers already using Flipp to find my ad, what is being done to be sure they are not confused with two Flipp ads for my store? Can the two ads be combined?
Similar to the above answer, if Flipp is indexing an IGA weekly ad, it will appear alongside the IGA National Ad. Upon your request, Flipp will remove your weekly ad.
14. Can I be the only grocery store presented to Flipp users in my area?
Flipp is a marketplace and will serve all retailer content that is relevant to a user in a specific location. Flipp does not offer exclusivity.
15. When I search for my store on the Flipp app, other grocery stores that are a long distance from mine are also shown to my shoppers. Why? How does this happen? What can I do about this?
Each retailer determines the radius in which they want their ad to be served and pays for shopper clicks on their ad. The radius for IGA stores is determined by IGA at this time.
16. What efforts will Flipp be implementing to tell its user base that IGA is now an advertiser?
Flipp is launching a Broad Push Notification that will inform every user in an IGA trade area that the National Ad is now available. In addition, Flipp will launch weekly or bi-weekly Affinity Push Notifications upon each refresh that reach the users who have previously engaged with the IGA National Ad.
17. For our different ad formats, I want to resize the "Find More Savings" IGA National Digital Ad artwork.
Download the artwork , and thanks for promoting!
18. I want an easy 1-page PDF that outlines how to get started.