September is National Family Meals Month™, a movement created by the Food Marketing Institute (FMI) four years ago so that food retailers and suppliers could do their part to help consumers come together for more family meals. And when you consider the benefit increased family meals can bring to your bottom line—in addition to the health and well-being of families—it’s just smart business.
“Studies have shown that just one more family meal per week can have a huge impact on family dynamics, shopper budgets, and even the health of the family. When you add to that the difference that extra meal per family brings to a retailer's bottom line, it’s obvious that retailers need to be thinking about their offerings in terms of complete meal solutions,” says Meagan Nelson, associate director with Nielsen Fresh Team.
So how is IGA helping you connect the dots this September to increase your meal solution sales while supporting Family Meals? With an assortment of resources designed to complement what you’re already doing in stores, including family meals-inspired National Digital Ad offers and original content on IGA.com.
Resources for Activating Family Meals Month
Family Meals-Inspired National Digital Ad Offers. For the month of September, we’re bring family-friendly savings to the National Digital Ad. From the 28 Day Challenge from Purina (yes, even our furry family members need to eat healthy!) to meal focused offerings from shoppers' favorite brands, your shoppers won’t want to miss these savings. Visit the National Digital Ad page on the IGA corporate website to get in-store signage and digital graphics for posting to your social media page.
Original Content on IGA.com. All month long, IGA.com will be your shoppers' Family Meals Month resource center, with everything from blogs on why family meals matter to meal suggestions with corresponding recipes. Take a look at the IGA branded, original content available for you to easily share across your social media networks:
Looking for more ways to engage shoppers and promote meal solutions during Family Meals Month? Consider these in-store promotional ideas.
Create an end-cap of Family Meals products featured in your National Digital Ad. Your September National Digital Ad offerings feature a number of products to help shoppers create fast, healthy family meals for the whole family.
Host an event. From sampling the Family Meals recipes on IGA.com to an in-store family cooking class, there are endless opportunities to highlight meal solutions.
Utilize IGA.com content in-store. Print copies of our Family Meals Month Meal Planner and help your shoppers plan one more meal in the home. QR codes on the handout allow your shoppers to easily find the complete recipes and provide a ready-made shopping list!