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Are you maximizing your use of IGA’s National Digital Ad? With new offers every two weeks promoted on the Flipp app and IGA.com, the IGA ad has already been seen by more than 16 million people since launching last October—that's a lot of shoppers looking for great deals.
Your team at IGA created the National Digital Ad to leverage our numbers as the nation’s largest group of independent retailers to offer your shoppers discounts on national brands that they might not otherwise receive at an independent store.
And it's working to attract shoppers—both old and new. “Shoppers who use Flipp are going to it to look for ads and deals,” says Heidi Huff, senior director of Red Oval partnerships and the IGA team member in charge of procuring offers from manufacturing partners. “That means we can help drive new shoppers to IGA because we’re attracting them through a medium where they already are. For current shoppers, they are getting consistent offers in a way they haven’t seen from their local IGA.”
Best of all, there’s no need to sign up, NO COST to participate, and it’s never too late to get started.
So give your shoppers what they're asking for—discounts!
Ready to level the playing field with shopper-focused offers that put you on par with big box and online retailers? Follow these five steps to get the most out of your National Digital Ad.
*Keep reading to see how IGA Shopper Rewards takes these steps off your plate!
So now that you have the National Digital Ad down, what should you explore next in the IGA savings lineup?
IGA Shopper Rewards is the next piece of the puzzle, offering not just expanded savings for shoppers, but also an even simpler process for National Digital Ad activation. When you sign on to the IGA Shopper Rewards program for $25 a week, IGA works with Inmar—the nation’s leading promotion solutions provider and IGA’s partner for Shopper Rewards—to embed a piece of code into your POS system that funnels data up into the cloud. That data enables a whole host of benefits, including:
But the single most important element of IGA Shopper Rewards' digital program is the automation of the National Digital Ad.
Hear IGA’s Heidi Huff and John Ross discuss how you can automate your National Digital Ad with participation in the Shopper Rewards program.
When you participate in the Shopper Rewards program, Inmar automatically sets up each National Digital Ad offer in your POS system and when the ad cycle has come to an end, they will also be able to retrieve your reimbursement report—meaning all that’s left for you to do is promote the products.
To get started with Shopper Rewards, check out this story, watch the informational webinar, and/or schedule your one-on-one consultation so IGA and Inmar can learn more about your store's needs. After that, Inmar will act as the project manager for the platform implementation.
Have questions about any of IGA’s savings initiatives? Contact Sarah Rivers, IGA’s manager, digital marketing, at firstname.lastname@example.org, and stay tuned to next week’s IGA Minute for more insight about promoting IGA Shopper Rewards to your customers.