Make The Most Of Your IGA Membership

Feb 23, 2022

Whether you're a long-standing member of the Independent Grocers Alliance, displaying the IGA logo with hometown pride throughout your store or simply considering joining the Alliance as a non-branded store to participate in IGA programs, there are ample benefits included in your membership. 

"With every independent retailer who joins the Independent Grocers Alliance, our ability to push out programs that allow them to better compete gets stronger. There really is strength in numbers," Independent Grocers Alliance CEO John Ross says. "As a testament to those programs we've created, we now have 1,300 retailers in the U.S.—the highest amount in decades. And they're quickly seeing the benefit to joining their independent peers to become something bigger, which benefits their communities, their teams, and their bottom lines."

From store, marketplace, and media analysis to a full suite of cutting edge digital solutions, in-store merchandising that touts your local identity, and a quality private label line with nearly a century of shopper loyalty behind it, IGA is continually developing the tested and proven programs, tools, and resources you need to stay ahead of the competition and meet shoppers evolving needs.

With so many benefits at your disposal, we created a retailer toolkit complete with detailed descriptions on each program and benefit. Download the kit via the button below to dive into the retail and marketing programs that create a point of difference and competitive advantage for all independent grocers—IGA branded or not.

IGA Retailer Toolkit

download the kit

Want to know what's inside the Retailer Toolkit? Click on the links in the below preview to visit each program page, or download the toolkit to have it all in one place.

Know Your Marketplace, Shoppers, & Competition

How well do you really know your marketplace? After all, neighborhoods—in even small communities—change fast. And if the perception of your marketplace is based only on the customers coming through your door, it’s easy to lull yourself into believing that what you see is an accurate reflection of the whole area.

Gain meaningful feedback and data to improve your business, including:

woman looking at tablet in grocery aisle

Modernize & Optimize Your Marketing & Advertising With IGA Digital 3.0

IGA Digital 3.0 offers a comprehensive and fully customizable package of tools to help you get started, from digital advertising and eCommerce to social media and email marketing. Each tool works with the others in the program to deliver the strongest digital marketing experience to your customers.

IGA negotiates with world class vendors to make sure you get the best product and pricing available, and continues to work with those vendors to ensure each tool in the package is continually updated and improved—so you know you have the most technologically advanced digital program the industry has to offer.

grocery store with mobile phone pulling up digital ad

Create A Point Of Difference With Visual Merchandising & Décor

Differentiate from the competition, build loyalty, and increase sales by telling your local story with in-store merchandising and decor. It’s more than a sign kit—it’s an opportunity to engage shoppers around the store’s local identity, give the store an updated new look, and ultimately increase sales.IGA and non-IGA branded versions are available in all of our visual merchandising—whatever your preference, we have you covered.

IGA Local Equals Fresh signage in a produce dept

Deliver Value With Private Label

For nearly a century, the IGA Exclusive Brand private label line has been the trusted brand of choice for IGA shoppers. Great quality at a great price, IGA offers a double money back guarantee if a shopper is unsatisfied with the product. Just as shopper interest in private labels deepened during the 2008 recession, their loyalty increased during the 2020 pandemic. Combined with value and meal-focused promotional opportunities, IGA’s private label delivers the value shoppers need with the quality they want.

iga exclusive brand products

Invest In Training & Improvement

Attract and retain employees by investing in IGA’s unparalleled training and recognition programs. Independent Grocers Alliance members gain access to the IGA Coca-Cola Institute, a world-class training and education resource for online and in-person training and development.

Resource Center website preview

Retailer Resources

Your IGA membership grants access to programs that elevate your independent grocery store to a competitive level with national chains. Beyond the programs, you’ll gain access to exclusive resources like industry news interpreted specifically for independent retailers, offers and sales-driving category insights from national CPG and manufacturing brands, and membership to the National Grocers Association.








Ready to learn more about one or all of these business-building programs available to you at no or low cost with your Independent Grocers Alliance membership? Download the Retailer Toolkit below.

download the kit

Know an independent retailer who could benefit from these programs? Share the Retailer Toolkit link with them so that they can learn more. Was this story forwarded to you? Subscribe to The IGA Minute for our weekly eNewsletter with program updates, thought leadership, retailer profiles, category insights, and more. 

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